CEO AND BROKER OF RECORD | CREC AND WECANN
Equipped with a broad range of experience, Meilad Rafiei is a seasoned executive, proven leader, and entrepreneur who provides strategic direction, sharp insight, and hands-on expertise as CEO of WeCann and Canna Resource Corporation (CREC). Over the course of his career, he has brokered more than $300 million in transactions and successfully marketed and closed deals across business brokerage, M&A, residential property sales, and commercial property sales and leases.
Meilad graduated with a degree in Business Finance from California State University, Fullerton in 2004 and quickly immersed himself in commercial real estate. Within two years, he closed more than $10 million in transactions, closing deals during one of the nation’s toughest real estate markets.
In 2009, he co-founded Quest Preservation, a construction company he helped scale from a single-service, single-city operation into a national presence across 17 states, with more than 100 employees and 2,000 subcontractors. While serving as COO, in addition to being in charge of the daily operations of the construction business, he also launched a brokerage arm, personally closing millions in residential sales between 2011 and 2017.
He later leveraged his background in real estate, construction, and operations to enter the cannabis industry. As President of a partnership group, he managed one of Orange County’s first licensed medical marijuana dispensaries, Hand N Hand Patient Care. From sourcing one of Santa Ana’s top retail locations to managing entitlements, construction, and operations, he guided the company to success, eventually brokered the sale of the business in 2017.
In 2017, Meilad co-founded WeCann with Jason Piazza, building it into one of the nation’s leading cannabis advisory firms. In 2022, he played a pivotal role in negotiating and finalizing the merger with Cannabis Real Estate Consultants (CREC), combining resources to create a powerhouse in cannabis brokerage, licensing, and compliance consulting.
As of January 2025, WeCann has submitted well over 200 cannabis business licensing applications across nearly 50 municipalities. Under Meilad’s leadership as Broker of Record and CEO, the company has grown into a trusted, full-service resource for cannabis operators nationwide, specializing in entitlement strategy, real estate brokerage, compliance management, and business brokerage services.
Meilad has founded and scaled multiple businesses from the ground up, giving him firsthand knowledge of every stage of building profitable, sustainable companies. His ability to blend entrepreneurial experience with transactional expertise allows him to guide clients through complex deals and growth strategies with confidence.
In his spare time, Meilad enjoys spending quality time with his wife, three children, and extended family. He is actively involved in youth sports, whether coaching his kids’ teams or training alongside them. When not on the field or court, he can be found watching his beloved Lakers or Manchester United.